How alcohol industry organisations mislead the public about alcohol and cancer


Global alcohol producers are deliberately misleading the public and policymakers about cancer risks associated with alcohol, particularly breast and colorectal cancer, to protect profits at the expense of public health — just like Big Tobacco did, say researchers.

Qualitative analysis of all text related to cancer found on websites and in documents from 26 alcohol industry organizations shows that most of the information extensively misrepresents evidence about the association between alcohol and cancer, says Mark Petticrew, PhD, professor of public health evaluation in the Faculty of Public Health and Policy at London School of Hygiene and Tropical Medicine, United Kingdom, and colleagues.

To find out more the full study is available here: